Toppers Pizza announced that, as a means to accelerate growth, the
company will start focusing on employing multi-unit franchisees with
diverse portfolios instead of single-unit operators.
Toppers in the News
Special delivery - A Wisconsin franchisee discovers the secret behind a pizza chain's unparalleled popularity and makes a bundle in the bargin
While some companies will be shelling out as much as $3 million for a 30-second
TV spot during Sunday's Super Bowl, some quick-serve chains plan to ramp up
their marketing efforts without even hardly opening their wallets.
Watch Toppers CEO Scott Gittrich discuss Toppers franchise opportunities on "Big Ideas, Small Business" on Fox Business News.
Soused college kids are a great growth market -- if you can handle the late nights.
"With tender love and care -- the same way we treated your girlfriend last night. "Even its coupons have a youthful, racy edge, with slogans like, "Finally, you can order online and not have to clear your browsing history," and "We come fast, no apologies."
Toppers Pizza uses Facebook to build brand loyalty and increase sales.
Toppers Pizza officials consider their Whitewater, Wis.-based chain to be an industry leaderin engaging loyal customers through social media. And they have photo evidence to prove it.
The company targets a younger crowd and stays open late.
WHITEWATER - Scott Gittrich knows it's possible to dream big in a small town, and that those dreams can come true.
This delivery chain turns customers into fans with outrageous marketing techniques.
The people at Toppers Pizza (toppers.com) are nuts! Or at least that's what they want you to think. When it comes to the branding game, the management at this sprouting chain, based in Whitewater, Wisconsin, knows that solid marketing is anchored by attitude.
Chain's growth accelerates beyond college-town beginnings
Whitewater - Some people get into the restaurant business for the love of good food. For Scott Gittrich, it was the Mercedes driven by his 25-year-old boss at the pizza restaurant where he worked during college.
The Ones to Watch: Toppers Pizza
Targeting young singles has always been the strategy at Toppers Pizza. While the top national pizza chains actively court families, Toppers opens restaurants near college campuses, stays open until 3 a.m. every day and cultivates a fun, friendly image.
